Scenario Seven is more than a store, it's a quiet rebellion against overpriced merch and gatekept fandom.

It started with frustration. Abhilash Kar, a lifelong F1 fan, went looking for a simple team hoodie. The official store wanted half his monthly budget. And only Red Bull and Ferrari were available in India. What about Haas? Stake? Williams? Why should love for the sport come with a luxury tax?

That’s when Scenario Seven was born, named after McLaren’s code for maximum performance mode. It’s a nod to the grit F1 demands, and the fans who live it, even when they’re not on the track.

We believe being a fan shouldn’t cost a podium finish. So we bring official-looking, high-quality replicas, rare teamwear, and even limited-edition drops (think Red Bull Japan jersey, Williams Brazil special), all at prices that make the sport more reachable, more wearable, more yours.

F1 was never meant to be a club for the few. Just ask Daniel Ricciardo, who raced with a smile long before he had the salary. Or Kimi, who never cared for flash, only for going fast.

At Scenario Seven, we’re here for the fans who know the difference. Who love the details. Who want to wear the sport without wearing out their wallets.

Because if Formula 1 is about performance, so is what you wear to rep it.